ISBN-13: 9783639072716 / Angielski / Miękka / 2008 / 180 str.
Customers have learned to be more demanding about their trips. More and more they ask for better-personalized travel products instead of standard packages designed by tourist operators. This book, therefore, presents a personalized search process delivering travel products exactly tailored to customers. A novel model for the search process in e-commerce will be introduced. This model will be applied to the tourism domain, i.e. each step of the search will be examined in the context of tourism. A situation model adequately adjusted to the tourism domain will then provide each stage of the search process with additional situational knowledge. Based on this, several components for a domain specific search in tourism will be introduced. Moreover, by using preference search technologies as underlying basis for the search itself, best alternatives can be delivered in case there is no perfect match. It will be demonstrated that custom-tailored travel products with respect to preferences and situations can be found and presented to the customer in an intuitive, fast and comfortable manner. This book addresses tourism companies as well as related research communities.