Customers have learned to be more demanding about their trips. More and more they ask for better-personalized travel products instead of standard packages designed by tourist operators. This book, therefore, presents a personalized search process delivering travel products exactly tailored to customers. A novel model for the search process in e-commerce will be introduced. This model will be applied to the tourism domain, i.e. each step of the search will be examined in the context of tourism. A situation model adequately adjusted to the tourism domain will then provide each stage of the...
Customers have learned to be more demanding about their trips. More and more they ask for better-personalized travel products instead of standard pack...