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Over the past four decades, the concept of corporate environmentalism has passed through multiple iterations. Prompted by landmark environmental events such the publication of Rachel Carson's Silent Spring (1962), the Santa Barbara oil spill, the Cuyahoga River fire, Love Canal, Bhopal, the Exxon Valdez spill, the Brent Spar controversy, and many other horrifying disasters, conceptions of corporate environmentalism as mere regulatory compliance gradually gave way to newer management conceptions of 'pollution prevention', 'total quality environmental management', 'industrial...