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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different--and much more exciting--than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a...

This quick, easy-to-read reference supplies data and interpretation on the public perception of nanotechnology, along with a discussion of the implications for risk communication. An integral component of the Perspectives in Nanotechnology Series, this book can serve as a stand-alone reference and guide. Following the nationwide survey on which the book's data is based, the author provides the reader with numerous quotations, previews, anecdotes, and case studies with consistent style and imagery. This reference guide shows how the wide variety of nanotechnologies under development precludes...

A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by the spokespersons of industry--yet evidence of consumer uncertainty has been available all along. The roots of the controversy are visible in press coverage and public opinion polls over the past decade, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called "terminator...

A collection covering all aspects of ethics in the work of science communication, for scientists and communications professionals alike.