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The notion of addiction has always conjured first-person stories, often beginning with an insidious seduction, followed by compulsion and despair, culminating in recovery and tentative hope for the future. We are all familiar with this form of individual life arrative, Susan Zieger observes, but we know far less about its history. "Addict" was not an available identity until the end of the nineteenth century, when a modernizing medical establishment and burgeoning culture of consumption updated the figure of the sinful drunkard popularized by the temperance movement.

In Inventing the...