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Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use--which is a major factor in budget justification. "Crash Course in Marketing for Libraries: Second Edition" will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the...

Today's librarians must be comfortable working in online learning environments, teaching information literacy courses, and supporting online students across curricula. With the rapid proliferation of the Internet and online technologies in the last decade, however, it is not uncommon for some library professionals to feel left behind. "Designing Online Learning: A Primer for Librarians" provides best practices for librarians who are unfamiliar with online education and need guidance in either developing an online course or providing support to faculty and students in online courses....

MOOCs (Massive Open Online Courses) have become popular with eager learners as well as some educators wanting to test the boundaries of learning. Understandably, many educators approach MOOCs with trepidation and a number of questions. Are MOOCs simply a fad? Does this new venue threaten traditional higher education models? How are teachers to be remunerated for their efforts? And what can be done about student retention in an anonymous venue of a MOOC?

This book answers these questions and many more, offering a practical and realistic guide to MOOCs--one that will help anyone...