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This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer...

Based on archival sources, this study considers political activities in Suffolk's two main constituencies over the course of the 18th century. Mining the records of an unusually rich provincial press, Sommers addresses many key questions of Hanoverian political historiography: the press, popular political expressions, women in politics, deference, and elite behavior. She focuses primarily on the second half of the century, a time marked by an increasingly sophisticated electorate that left considerable documentary evidence, to determine how politics actually developed in East Anglia, as...