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The International College of Automotive (ICAM) is owned by HICOM University College Sdn Bhd (HUCSB), a wholly owned subsidiary of DRB-HICOM Berhad. ICAM was officially established on the 2nd of April 2010, upon receiving approval from The Ministry of Higher Education.As the largest fully integrated automotive corporation in the country, DRB-HICOM is involved in every link of the automotive supply chain from the manufacture of automotive components and assembly to distribution, after-sales support and vehicle inspection.ICAM serves two major roles, acting as a private college that produces a...

Self Help Groups(SHGs) have become a significant factor to bring the rural masses in to the main stream of National Life. It helps to reduction of poverty.The capacity building of micro - enterprises of Self Help Groups do not have market development strategies and they face a lot of difficulties in positioning their products in the market, relating to other competitor products and markets.The operation of the Self Help Group itself is localized, this means there is limitation in terms of geographical coverage Self Help Group members who generally lack level of literacy, technical...

Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on social sites. Social media can be very effective for a small organization with a limited budget because it is cost effective, reaching many people over various channels for less cost. Social media play an important role in outreach efforts to...