wyszukanych pozycji: 3
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Social and Environmental Issues in Advertising
ISBN: 9781138228436 / Angielski / Twarda / 2016 / 170 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields advertising, marketing, communications, and psychology explore ways to... In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, servi... |
cena:
682,74 zł |
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Social and Environmental Issues in Advertising
ISBN: 9780367074371 / Angielski / Miękka / 2018 / 170 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
222,47 zł |
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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations
ISBN: 9780367725464 / Angielski / Twarda / 2021 / 238 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
682,74 zł |