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The book is highly useful to both the academics and administrator. Marketing Management is the key for survival/growth of any organization. Business scenario is changing at a fast pace in order to meet the existing need, organisation are forming and adopting new strategy for timely success.It is the need of hour to learn all new policies, measures and their implications with reference to legal frame work, foreign investment, taxation, competition, monetary and technology policies.

The book is self-explained i.e. for employability higher education institute should design a curriculum which act as a bridge or road map between the employer and employee.Aspirants of higher education are always concern about the relevancy of their education for the desired skill development and employability, and possessing these skills and confidence for employability boost the motivation level among them. Higher education level increases the chance of unemployment person to get employment and will emerge with a comparable wage and reduce the time required to search new employment....

Business and Management is a book with a view to facilitating management and commerce students, entrepreneurs, managers and executives for understanding the basic concepts in a simple language and elaborately highlight various aspects of management.