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Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving today's sustainable turnarounds understand that the answers to a distressed company's problems lie almost always within the firm itself - usually at middle manager level and below. The secret is cooperation. Drawing on interviews with top company doctors and advisers, as well as on the authors' own experience, Leading Corporate Turnarounds explores seven key leadership and management skills required for successful turnaround, and shows why...

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing...

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing...

An insightful book filled with practical advice on what to do with a corporation that is about to fail unless corrective action is taken.