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Your brand is your businesss most valuable asset. Its what influences customers, clients, prospects, partners, investors and employees. At every touchpoint, your audience is seeking a compelling experience. They want to invest their resources with the experts of that particular industry. However, prior to being able to own the master title, you have to first claim and refine your "IT" Factor.

The 14 co-authors of this book have sown their words and wisdoms into these pages to prepare and propel you for success through 14 must-haves to discover, define and refine your signature brand. Full...