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A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.

De-Coca-Colonization is a novel theoretical account of globalization, one that has the potential to shake up the very large field of globalization studies. Steven Flusty argues that, in studying the phenomenon, we have to move away from top-down visions of the processes at work and concentrate on how ordinary people who are by and large locked out of the power structure create other 'globalities' on their own. He contrasts 'Globalization' with little-g 'globalization', maintaining that the latter is where much of the action that is transforming global social life is happening. He closes with...