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Investment projects are an important mechanism for economic development. However, their costs and benefits must be assessed to ensure that the resources committed are being used as productively as possible. This book explains the techniques available to assess the economic impact of projects in developing countries. It draws on the authors' experience in teaching and applying these techniques and combines relevant economic theory with a clear understanding of what can be done in practice. The book aims to make existing techniques readily accessible to both students and practitioners. The...

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly...