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This is a guidebook about short term Operational Forecasting - the sort that is done to determine how much product you need to source or how many people you need to draft in to meet customer demand. It is organized under 5 headings: 1. The purpose of operational forecasting 2. Understanding demand 3. Forecasting methods 4. Understanding forecast performance 5. Managing forecast performance. The first two sections and part of section three are essential reading for anyone involved in or responsible for operational forecasting. The rest of the book is most helpful for...

In this provocative yet practical guidebook Steve Morlidge demonstrates why the approach and methods of performance reporting that all information professionals have been taught fails, and what we need to do differently to help us make sense of the dynamic, complex and data rich world in which we now live and work.