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wyszukanych pozycji: 7
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Relationship Marketing: A Consumer Experience Approach
ISBN: 9781412931229 / Angielski / Miękka / 2010 / 216 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship mark...
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cena:
257,04 zł |
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Relationship Marketing: A Consumer Experience Approach
ISBN: 9781412931212 / Angielski / Twarda / 2010 / 216 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship...
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the e...
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cena:
734,56 zł |
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Services Marketing: Text and Cases
ISBN: 9780230520936 / Angielski / Miękka / 2009 / 376 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories...
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cena:
393,47 zł |
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Service and Service Systems: Provider Challenges and Directions in Unsettled Times
ISBN: 9781606495766 / Angielski / Miękka / 2013 / 164 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world...
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic appro...
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cena:
96,05 zł |
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Nexus
ISBN: 9781680572292 / Angielski / Miękka / 2021 / 378 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
78,58 zł |
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Nexus
ISBN: 9781680572315 / Angielski / Twarda / 2021 / 378 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
135,37 zł |
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The Samaritan Solution: Loving Our Neighbor in a Culture of Addiction
ISBN: 9780615577852 / Angielski / Miękka / 2011 / 286 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) We live in a culture of addiction. In our families and our friendships, in our places of work and our Generally misdiagnosed and frequently untreated, hidden addictions to Are you or someone you know experiencing: We live in a culture of addiction. In our families and our friendships, in our places of work and our |
cena:
82,33 zł |
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