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wyszukanych pozycji: 7
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Out of the Garden: Toys and Children's Culture in the Age of TV Marketing
ISBN: 9781859840597 / Angielski / Miękka / 1995 / 428 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.
Stephen Kline looks at the history and development of children s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children s mass media books, comics, film and television and that of the specialty stores such as Toys R Us, revealing how the opportunity to reach large audiences of children was a pivotal point in... This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have ...
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cena:
152,66 zł |
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Globesity, Food Marketing and Family Lifestyles
ISBN: 9780230537408 / Angielski / Twarda / 2010 / 252 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.
This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic i...
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cena:
194,97 zł |
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Estados Unidos/United States
ISBN: 9780595660049 / Angielski / Twarda / 2003 / 312 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
126,45 zł |
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Estados Unidos/United States
ISBN: 9780595294619 / Angielski / Miękka / 2003 / 312 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
82,77 zł |
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Conceptual Foundations for Multidisciplinary Thinking
ISBN: 9780804724098 / Angielski / Twarda / 1995 / 356 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Our current intellectual system provides us with a far more complete and accurate understanding of nature and ourselves than was available in any previous society. This gain in understanding has arisen from two sources: the use of the 'scientific method', and the breaking up of our intellectual enterprise into increasingly narrower disciplines and research programs. However, we have failed to keep these narrow specialities connected to the intellectual enterprise as a whole. The author demonstrates that this causes a number of difficulties. We have no viewpoint from which we can understand...
Our current intellectual system provides us with a far more complete and accurate understanding of nature and ourselves than was available in any prev...
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cena:
344,32 zł |
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Globesity, Food Marketing and Family Lifestyles
ISBN: 9781349359202 / Angielski / Miękka / 2011 / 252 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.
This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic i...
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cena:
194,97 zł |
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Digital Play: The Interaction of Technology, Culture, and Marketing
ISBN: 9780773525917 / Angielski / Miękka / 2003 / 376 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been...
Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gamin...
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cena:
146,02 zł |
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