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wyszukanych pozycji: 144
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Brands and Branding
ISBN: 9781473919525 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each... Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste... |
cena:
168,17 zł |
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In Search of Center
ISBN: 9780557696444 / Angielski / Miękka / 2011 / 102 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his thoughts on life, on health, on sport and on some of the amazing people who have reached and touched him along the way. The title "In Search of Center" stems from an email from a friend begging the question "How can I find my center if I don't visit my edges?" Those words have stuck with Brown and they remind him that perhaps writing also gives him an opportunity to both visit the edges, and find his own center. Foreword written by Ethan Zohn.
The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his though...
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cena:
78,65 zł |
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Country Girls
ISBN: 9780573710933 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
83,77 zł |
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Relentless Mettle - My Cancer, My Rules
ISBN: 9781329604353 / Angielski / Miękka / 2015 / 150 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and his overall passion for living life to the fullest. Brown walks his readers through his initial diagnosis and subsequent chemotherapy treatments through the years. Also included are chapters as told by Brown's wife and two daughters. In the words of Steve Brown, "I made a very early decision and commitment to live this story quite publicly. I wanted to be a voice and I wanted to lead by example. As a result I have been able to connect with so many...
This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and hi...
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cena:
64,31 zł |
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My New Race
ISBN: 9780557017621 / Angielski / Miękka / 2008 / 48 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes from diagnosis, through chemotherapy treatment, and across the finish line of an ultra distance triathlon in 7 short months with his family by his side. Portion of proceeds to benefit The Leukemia & Lymphoma Society. Learn more about the author at www.remissionman.com
A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes fro...
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cena:
89,17 zł |
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THE INNER TRIATHLETE ... Forever Ablaze
ISBN: 9780557017607 / Angielski / Miękka / 2008 / 96 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the triathlete. These pieces were all previously published by the author in different periodicals over a few years but have been brought together to serve as a dedication to the life, memory, and mission of Jon ""Blazeman"" Blais.
Jon won the hearts of millions in 2005 when he became the first patient with Lou Gehrigs disease to cross the finish line of the Ironman Triathlon World Championship. In May, 2007, Jon lost his battle with ALS, but his war... A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the tri...
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cena:
104,95 zł |
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Triple Six Fix: The Journey of an Unlikely Guru
ISBN: 9781450229906 / Angielski / Miękka / 2010 / 296 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
83,77 zł |
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Brand Mascots: And Other Marketing Animals
ISBN: 9780415826761 / Angielski / Twarda / 2014 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the...
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on an...
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cena:
919,95 zł |
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Consumer Research: Postcards from the Edge
ISBN: 9780415173179 / Angielski / Miękka / 1997 / 424 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
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cena:
105,08 zł |
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The Radical Pedagogies of Socrates and Freire: Ancient Rhetoric/Radical Praxis
ISBN: 9781138097827 / Angielski / Miękka / 2017 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
173,42 zł |
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Boost Your Concert Career Now!
ISBN: 9781365068928 / Angielski / Miękka / 2016 / 56 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) A collection of articles that help those who have been struggling to fulfill a dream of earning a decent living as a performer Together, we will -Create a crystal clear vision for the type of performing career you want, the income level you desire, and
A collection of articles that help those who have been struggling to fulfill a dream of earning a decent living as a performer Together, we will -Crea...
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cena:
64,22 zł |
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How an orchestra can change your life
ISBN: 9781257769889 / Angielski / Miękka / 2011 / 36 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how you should expand your exposure to live orchestral music, enabling better enjoyment of the music you like, engage in provocative conversations about it, and possibly even discover you like completely different types of music. Delve into Stephens mind to explore how music can help you: Enhance your senses, Improve Intelligence, Discover the Real Deal, Socialize with Interesting people, and much more. Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how ... |
cena:
51,49 zł |
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Struggling for Effectiveness : CIDA and Canadian Foreign Aid
ISBN: 9780773540576 / Angielski / Miękka / 2012 / 384 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results. Presenting a range of work by scholars and practitioners, this collection offers the most comprehensive examination of CIDA's efforts in over a decade. Contributors explore recent trends in Canadian foreign aid, including topics such as its place in Canadian politics, gender and security concerns, advocacy and public engagement,...
The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals acros...
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cena:
157,65 zł |
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Consuming Books: The Marketing and Consumption of Literature
ISBN: 9780415487917 / Angielski / Miękka / 2004 / 218 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted... The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ... |
cena:
283,82 zł |
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Open and Distance Learning: Case Studies from Education Industry and Commerce
ISBN: 9780749429348 / Angielski / Miękka / 1999 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching methods. It contains practical examples from education, commerce and industry.
This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching metho...
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cena:
247,02 zł |
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Dark Side Hydroponics: An iCEman Novel
ISBN: 9781727047721 / Angielski / Miękka / 2019 / 258 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
66,10 zł |
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Dominion: The Railway and The Rise of Canada
ISBN: 9780385698740 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
88,19 zł |
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Writing Marketing
ISBN: 9781412902663 / Angielski / Miękka / 2005 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.
Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such... Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, the...
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cena:
310,10 zł |
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Far Eastern Matchbox Labels: A Mid 20th Century Collection
ISBN: 9798452050070 / Angielski / Miękka / 2021 / 118 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
64,75 zł |
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Time, Space, and the Market: Retroscapes Rising
ISBN: 9780765610126 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and new urbanist communities (Faneuil Hall, Disney's Celebration). This engaging work is the first book devoted exclusively to the subject. Time, Space, and the Market covers a diverse array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con. The...
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes...
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cena:
457,30 zł |
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