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Fast track route to mastering brands and branding

Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand

Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of...

Protecting the population against the effects of a bioterrorism attack is one of the most daunting tasks facing government officials. Some of the information required to make informed decisions is highly technical, and even the technical experts do not agree about many of the details or issues involved. This primer is written for the non-technical policymaker and is designed to assist him or her in reaching important decisions regarding how best to help provide early warning of a biological attack. The authors also present the results of an extensive statistical study that examined the...