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wyszukanych pozycji: 4
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The Inscrutable Shopper: Consumer Resistance in Retail
ISBN: 9781606491713 / Angielski / Miękka / 2011 / 153 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular rel...
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cena:
96,05 zł |
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The Aesthetic Turn in Management
ISBN: 9780815397403 / Angielski / Twarda / 2017 / 582 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
704,29 zł |
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The Aesthetic Turn in Management
ISBN: 9781138620797 / Angielski / Miękka / 2020 / 582 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.
Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The pap...
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cena:
104,29 zł |
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Sales Promotion Decision Making: Concepts, Principles, and Practice
ISBN: 9781631570476 / Angielski / Miękka / 2015 / 170 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Up to 74% of marketing budgets can be spent on sales promotions, with manufacturers, suppliers and retailers employing a wide range of incentives from price discounts to complex Omni-channel consumer competitions and contests. Sales promotions are a vital strategic and tactical tool within the marketing value chain and those responsible for campaign planning must negotiate objectives, options and outcomes to ensure their initiatives deliver real results in competitive trading environments. Managers with limited understanding of the principles and practices of sales promotions often rely on... Up to 74% of marketing budgets can be spent on sales promotions, with manufacturers, suppliers and retailers employing a wide range of incentives f... |
cena:
96,05 zł |
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