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A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation.

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with...

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with...

The theory of dynamic games continues to evolve, and one purpose of this volume is to report a number of recent theoretical advances in the ?eld, which are covered in Parts I, II and IV. Another aim of this work is to present some new applications of dynamic games in various areas, including pursuit-evasion games (Part III), ecology (Part IV), and economics (Part V). The volume concludes with a number of contributions in the ?eld of numerical methods and algorithms in dynamic games (Part VI). With a single exception, the contributions of this volume are outgrowths of talks that were presented...