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wyszukanych pozycji: 7
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Perspectives on International Marketing - Re-issued
ISBN: 9780415657693 / Angielski / Twarda / 2012 / 392 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international...
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cena:
197,05 zł |
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Perspectives on International Marketing - Re-Issued (Rle International Business)
ISBN: 9780415752091 / Angielski / Miękka / 2014 / 390 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international...
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cena:
103,69 zł |
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Marketing Management in Asia.
ISBN: 9781138959781 / Angielski / Miękka / 2015 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. ...Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countri... |
cena:
217,80 zł |
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Research in International Marketing
ISBN: 9780415658119 / Angielski / Twarda / 2012 / 392 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such...
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cena:
752,12 zł |
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Research in International Marketing (Rle International Business)
ISBN: 9781138007949 / Angielski / Miękka / 2014 / 388 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such...
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cena:
228,18 zł |
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Marketing Management in Asia.
ISBN: 9780415523172 / Angielski / Twarda / 2012 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries....
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cena:
752,12 zł |
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International Marketing
ISBN: 9780750622417 / Angielski / Miękka / 1998 / 530 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This is a comprehensive treatment of international marketing issues. Its global perspective allows changing world conditions to be taken into consideration and interpreted, enabling marketers to exploit the opportunities of evolving market trends. This third edition provides additional coverage of major case studies, South East Asia and the Pacific rim, Eastern Europe, globalization, culture, and financial aspects. Self-assessment and discussion questions, key terms, references and a select bibliography are also included.
This is a comprehensive treatment of international marketing issues. Its global perspective allows changing world conditions to be taken into consider...
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cena:
285,23 zł |
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