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In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through...

Renowned entrepreneur and Forbes columnist Sramana Mitra provides innovators with strategic options in Innovation: Need Of the Hour. In the fourth volume of the acclaimed Entrepreneur Journeys series, Mitra guides readers on critical topics such as idea validation, funding bottlenecks, and business model options. With comprehensive case studies and benchmark anecdotes from legendary innovators like Judy Estrin and Paul Cook, Mitra goes beyond technology to address how innovation eventually makes it to the market. What is most commanding about her analysis is that while the current...

In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success with Entrepreneur Journeys, Volume Two: Bootstrapping: Weapon of Mass Reconstruction. Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra...

A call to Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this "futuristic retrospective," author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises. Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures. Renowned in the business world, author Sramana Mitra...

In her new book Entrepreneur Journeys, Forbes columnist and serial entrepreneur Sramana Mitra presents an intimate glimpse into the world of technology start-ups. Through her candid conversations with some of the most innovative practitioners of our times, Mitra captures the stories of entrepreneurs that have come before to offer readers an inside view of how to navigate an entrepreneurial path. A renowned strategist, Mitra combines the knowledge captured in each interview with her own pointed analysis and keen synthesis to illuminate the way for others. With unassuming candor yet probing...