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QWL inside organization is defined as, level to which the working people feel relaxed and enjoy work life. It is a level of good work condition which exists in the company. The employees experience about their work life i.e. the level of happiness, inspiration, participation, and involvement the individuals feel is referred as QWL. It refers to how well employees are able to meet their basic personal requirements while working for the company. Quality of work life is a multi dimensional concept which deals with job involvement, job satisfaction, productivity, motivation, health and security,...

Apparel, one of the basic necessities to cover the body has leaped to fashion and lifestyles with growing advancement in human civilization. The growing demand of apparel for clothing as well as fashion consciousness among various socio-economic background of population around the world and in India is linked with the success of the apparel retailing sector it leads to Special Brand Apparel stores to satisfy the customer. Customer Relationship Management has drawn a considerable attention of the earlier researchers. While reviewing the literature on CRM at Brand apparels, few studies have...