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Increasing globalisation is leading to many companies doing more business abroad and, as a result, to companies having an online presence in other languages. Many companies are setting up Facebook pages for their corporate communications in languages other than the national language of their headquarters. These are often managed by employees at the company's headquarters who have a good command of the respective foreign language. Against this backdrop, the question arises as to whether cultural specifics can also be found on Facebook pages, or whether cultural boundaries based on belonging to...