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This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use...

From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.

Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the exclusion of strangers from their commerce. The struggle to maintain these privileges figured in the transition to English rule as well as Leisler's Rebellion. Using hitherto...

Market Ethics and Practices 1300-1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations, in the age of nascent capitalism. The chapters explore the late medieval and early modern conceptions of money and economic morality, and the role of international finance and colonial empires, in the history of market exchange. This book provides an understanding of the key pre-modern economic historiography, whilst pointing students...

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

• Establish your brand values and positioning
• Get the all-important name right
...

As a category of historical analysis, class is dead--or so it has been reported over the past two decades. The contributors to Class Matters contest this demise. Although differing in their approaches, they all agree that socioeconomic inequality remains indispensable to a true understanding of the transition from the early modern to modern era in North America and the rest of the Atlantic world. As a whole, they chart the emergence of class as a concept and its subsequent loss of analytic purchase in Anglo-American historiography.

The opening section considers the dynamics of...

Market Ethics and Practices 1300-1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations, in the age of nascent capitalism. The chapters explore the late medieval and early modern conceptions of money and economic morality, and the role of international finance and colonial empires, in the history of market exchange. This book provides an understanding of the key pre-modern economic historiography, whilst pointing students...

This brand new textbook expertly steers its readers through the often tumultuous and exhilarating history of America, from its early modern Native American origins through to twenty-first-century neoliberalism. Balancing coverage of political, social, cultural, and economic history, this highly readable text offers a compelling overview of America's development.

A Concise American History also provides multiple features to facilitate the exploration of this fascinating subject, including:

• A unique international perspective avoids either celebratory...

This brand new textbook expertly steers its readers through the often tumultuous and exhilarating history of America, from its early modern Native American origins through to twenty-first-century neoliberalism. Balancing coverage of political, social, cultural, and economic history, this highly readable text offers a compelling overview of America's development.

A Concise American History also provides multiple features to facilitate the exploration of this fascinating subject, including:

• A unique international perspective avoids either celebratory...