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"In the Front Row" charts the rise of Australian Fashion Week from one man s ambition to make the world take note of the frocks, fashions and models from down under to the glittering international event it is today. It takes you backstage for the 20 years Fashion Week has wowed the world. Always outspoken, Simon Lock gives insight into the multibillion dollar global ready-to-wear fashion business and proposes a number of controversial strategies for the development of the Australian industry."