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Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a...

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the tradesuch as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or...

Nareszcie chemia zrozumiała dla wszystkich!W trzech tomach Chemii wokół nas przedstawiamy trzy główne gałęzie chemii - chemię fizyczną, chemię nieorganiczną i chemię organiczną. Mniej więcej w równych proporcjach. Przedstawiając wszystkie te gałęzie chemii, zwracamy uwagę na powiązania między nimi, co odzwierciedla sposób, w jaki obecnie prowadzone są badania chemiczne.Książka jest przystępna, ale to nie znaczy, że idzie na skróty - opracowanie tematów jest tak ścisłe i wyczerpujące. Wiemy, że zamiast czytać cały rozdział, możesz chcieć tylko wyszukać...

This book explores the application of the work of the philosopher Giorgio Agamben to the post-Arab Uprisings in the Middle East, considering the evolution of regime-society relations that ultimately erupted in violence in the early months of 2011. Agamben’s ideas of the state of exception and bare life provide important intellectual tools to understand the nature of sovereignty and the regulation of life, which has largely been missing in the study of the region. Filling a theoretical and empirical gap by exploring the concept of the ‘state of exception’ via a multidisciplinary...