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This large format hardcover collects the duo's most exciting characters: Fighting American, their cold-war take on the patriotic hero, The Fly, with origins in an unknown Spider-Man prototype, Lancelot Strong, the man with the double life, and the Hollywood swashbuckler known as Stuntman.

This is...

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

This book focuses on important decision points and evidence needed for making decisions at these points during the development of a new drug. It takes a holistic approach towards drug development by incorporating explicitly knowledge learned from the earlier part of the development and available historical information into decisions at later stages. In addition, the book shares lessons learned from several select examples published in the literature since the publication of the first edition.

The second edition reiterates the need for making evidence-based Go/No Go decisions in...