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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

This book isessentialfor anyone interested in Public Relationsin New EuropeWhether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, thisbook offers readers a vital insight into how PR works."