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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

This book isessentialfor anyone interested in Public Relationsin New EuropeWhether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, thisbook offers readers a vital insight into how PR works."

Fur seals and sea lions are large, charismatic carnivores that play and engage the public with both their skill and their dog-like appearance. Fur seals and sea lions are top level predators in southern Australian marine ecosystems and were harvested to near extinction 200 years ago. Fur seals are now recovering and are a common feature of islands and near-shore waters across southern Australia, and may reach pre-harvest levels in the next few decades. Sea lions, however, are still endangered and their numbers appear not to be recovering like fur seals and have declined at some locations. All...