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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

Essay from the year 2010 in the subject Communications - Intercultural Communication, grade: 1,0, University of Southern Denmark, language: English, abstract: The Olympic Games are without doubt an intercultural mega event. In this essay I have a look on the opening ceremonies of the two last Olympic Games 2010 in Vancouver and 2008 in Beijing. I shed light on the various cultural aspects encompassed in those ceremonies, differentiating between national and Olympic symbols, heroes and rituals expressed during those shows and analyze the underlying values and beliefs that form those cultures....

Research Paper (undergraduate) from the year 2009 in the subject Tourism, grade: 1,7, University of Southern Denmark, language: English, abstract: When thinking of Ireland many people might see an image of the 'green island' or the 'smaller brother' of the UK, but especially Dublin has much more to offer for tourists, who value the city's attractions and specialities highly. Dublin is one of Europe's oldest capitals, encompassing not only historical sites and governmental institutions, but also a magnificent physical setting with the Dublin Bay, Wicklow Mountains and the River Liffey as...