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The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users' engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social...

The main objective of the book Use of Information and Communication Technology (ICT) for Automated Networking and Resource Sharing in the Selected Public and Private University Libraries in Bangladesh: A Study is to fulfill the partial requirements for course ISLM-505 of the Masters Degree in Information Science and Library Management. It is believed that this type of work is inevitably the result of the collaboration of many great helpers, otherwise continuing alone with a gigantic mass of scattered materials and on the subject and their presentation in a form most coherent and consistent...