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V období klasického kapitalismu firmy nacházely inovativní způsoby, jak ze zdrojů vyrobit produkt, který lze následně přinést na trh a tam ho prodat. S nastolením obchodního modelu největších technologických společností dneška však přichází zásadní změna: zdrojovým materiálem se stává samotná lidská zkušenost, která je jednostranně získávána a měněna na data, posléze zpracovávána pokročilou inteligencí známou jako machine learning a přetavena v nový typ produktu (předpovídané chování) a následně obchodována na novém typu trhu ...

Shoshana Zuboff's interdisciplinary breadth and depth enable her to come to grips with the social, political, business, and technological meaning of the changes taking place in our time. We are at a critical juncture no less important than the early twentieth-century battle between the Progressive movement for fairer and broader economic distribution and the concentrated, narrow interests of the robber barons and the trusts.

Today, we confront the vast power of the giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine...

A Harvard social scientist documents the pitfalls and promise of computerized technology in business life, warning that advanced information technologies present us with a fateful choice: to continue automation at the risk of robbing workers of gratification and self image, or to informate and empower ordinary working people to make critical and collaborative judgments.

THE TOP 10 SUNDAY TIMES BESTSELLER The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it...

Today's "managerial" capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach--"distributed" capitalism. The Support Economy is a call to action for every citizen who cares about the future.