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What do economists know that business executives find useful? Economics ought to be indispensable for business decision-makers because it deals with the issues executives face daily: what to pro duce, how and how much, at what price, how best to use resources (time, labor, capital), how to understand markets. Why, then, do managers often think that economists' theories are ivory-tower and impractical? Perhaps because most economics texts are mystifying, jargon-rid den, and written from every perspective except that of the line manager.

In Executive Economics: Ten...

Through a series of short stories and brief case studies about great innovators, this book will help managers and entrepreneurs rethink their innovation processes, using the tools outlined in the book. The eight chapters include narratives on: From Ideas to Action; Breaking the Rules; Learning Creativity from our Kids; Innovation as a Team Sport; and Innovating for Those with Less. The basic idea is that the best way to become a world-class innovator is to learn from other world-class innovators and to study what they did and how they did it.

Increasingly, researchers and policymakers alike recognize that innovations are generated by complex and dynamic national ecosystems that include government, industry, universities and schools. Because these systems differ by country and are strongly influenced by culture, effective policy and research strategies require a systems approach, in which policy consensus is built on a clear understanding of how each nation's innovation ecosystem functions. Scholars and students of innovation and management will find this book an invaluable resource, as will innovation policymakers across the...