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For quite some years now, India has been steadily rising to the top as a hub for global business. Indian executives have to frequently jet-set across the globe for business purposes, and they encounter a variety of people and a multitude of cultures while on the job. In an era where projecting the right image is highly valued, an individual's personal brand can often make or break deals. Given such a scenario, committing an embarrassing faux pas, even unintentionally, might reflect negatively on the individual as well as his/her organization. The author aims to help readers confidently and...