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Crisis management is of increasing importance to organisations. With the rise of single-issue pressure groups, the development of sophisticated and informed consumers and volatile voters, no organisation in the public or private sector can afford to neglect preparation for dealing with the disasters that may befall it. This book aims to improve the relationship between the media and those subject to media scrutiny at a time of crisis or disaster by generating mutual understanding of their needs. Drawing on the experience of practitioners, it aims to disseminate good practice. Part I sets the...

Crisis management is of increasing importance to organisations. With the rise of single-issue pressure groups, the development of sophisticated and informed consumers and volatile voters, no organisation in the public or private sector can afford to neglect preparation for dealing with the disasters that may befall it. This book aims to improve the relationship between the media and those subject to media scrutiny at a time of crisis or disaster by generating mutual understanding of their needs. Drawing on the experience of practitioners, it aims to disseminate good practice. Part I sets the...

This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.