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The purpose of this study was to
determine the economic impact a local economy received when
hosting a sporting event. Using input-output analysis,
spectator expenses were assessed. Spectator groups spent
approximately $0.9 million within host city during the
event, an additional $181,609 on the event site. Total
direct economic impact accrued to the host citys economy
by the event totaled $2,443,415. Multipliers were applied
to calculate the total indirect economic impact that
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As the sport products are getting pervasive in daily life, we shouldnt overlook the power of Sportsumers meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of...