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From henna tattoo kits available at your local mall to -faux Asian- fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.

By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad...

Amid immigrant narratives of assimilation, Indian Accents focuses on the representations and stereotypes of South Asian characters in American film and television. Exploring key examples in popular culture ranging from Peter Sellers' portrayal of Hrundi Bakshi in the 1968 film The Party to contemporary representations such as Apu from The Simpsons and characters in Harold and Kumar Go to White Castle, Shilpa S. Dave develops the ideas of "accent," "brownface," and "brown voice" as new ways to explore the racialization of South Asians beyond just visual...

Amid immigrant narratives of assimilation, Indian Accents focuses on the representations and stereotypes of South Asian characters in American film and television. Exploring key examples in popular culture ranging from Peter Sellers' portrayal of Hrundi Bakshi in the 1968 film The Party to contemporary representations such as Apu from The Simpsons and characters in Harold and Kumar Go to White Castle, Shilpa S. Dave develops the ideas of "accent," "brownface," and "brown voice" as new ways to explore the racialization of South Asians beyond just visual...

A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints--such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce--have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced within global popular culture. Located at the crossroads of these global and national expressions, Global Asian American...

A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints--such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce--have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced within global popular culture. Located at the crossroads of these global and national expressions, Global Asian American...

From henna tattoo kits available at your local mall to -faux Asian- fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.

By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad...