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For long, offering a smoky cup of tea has been a symbol of hospitality in almost every culture across the globe. A good quality tea is, indeed, every sipper's pride. The book is highlighting the marketing practices and performance of the tea industry during the period 1981-2001.The process of economic reforms was initiated in India in 1991. Considering this, the study period has been broken down into two sub-periods, 1981-1991 (i.e., the 10 years preceding economic reforms) and 1991-2001 (i.e., the first 10 years of economic reforms). The book, within its specified limits, has sought to...

Over the last couple of years, there has been a surge in the movement of trade and cross border investment. This has been possible because of the substantial globalization of world economy. FDI is a tool for economic growth through its strengthening of domestic capital, productivity and employment. FDI also plays a vital role in the up gradation of technology, skills and managerial capabilities in various sectors of the Indian economy. FDI to developing countries in the 1990s was the leading source of external financing and has become a key component of national development strategies for...