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If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you.

Branding your company takes more than adding a logo. This book walks you through how to:

* Build a memorable brand identity

* Create strong messaging that connects with customers

* Identify and communicate your differentiators

* Attract customers who share your vision

To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor...