Wyniki wyszukiwania:
wyszukanych pozycji: 25
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
ISBN: 9780765609328 / Angielski / Miękka / 2003 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation...
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging throughout the field o...
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cena:
259,53 |
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
ISBN: 9780765609311 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate...
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field...
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cena:
1150,97 |
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Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
ISBN: 9780765623638 / Angielski / Twarda / 2010 / 464 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation...
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier ...
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cena:
1150,97 |
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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
ISBN: 9780761917281 / Angielski / Twarda / 1999 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. A General Theory of Competition develops a ground-breaking new theory of competition - resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of "perfect" competition. In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy. This volume is extremely well-referenced, with detailed source notes. A General Theory of Competition develops a ground-breaking new theory of competition - resource-advantage theory'.
Recent thinking on competition h... |
cena:
852,20 |
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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
ISBN: 9780761917298 / Angielski / Miękka / 1999 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and...
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cena:
612,21 |
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Marketing Theory: Philosophy of Science Controversies in Marketing
ISBN: 9781636512785 / Angielski / Twarda / 2024 / 324 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Macromarketing, Ethics, and Social Responsibility: The Development Period
ISBN: 9781636512815 / Angielski / Miękka / 2024 / 268 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period
ISBN: 9781636512846 / Angielski / Twarda / 2024 / 344 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Relationship Marketing
ISBN: 9781636512884 / Angielski / Twarda / 2024 / 274 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Marketing Theory: The Nature and Scope of Marketing
ISBN: 9781636512747 / Angielski / Twarda / 2024 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Resource-Advantage Theory: The Research Tradition Period
ISBN: 9781636512914 / Angielski / Miękka / 2024 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Marketing Theory: Philosophy of Science Controversies in Marketing
ISBN: 9781636512778 / Angielski / Miękka / 2024 / 324 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Channels of Distribution
ISBN: 9781636512808 / Angielski / Twarda / 2024 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period
ISBN: 9781636512839 / Angielski / Miękka / 2024 / 344 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Relationship Marketing
ISBN: 9781636512877 / Angielski / Miękka / 2024 / 274 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Marketing Theory: The Nature and Scope of Marketing
ISBN: 9781636512730 / Angielski / Miękka / 2024 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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Resource-Advantage Theory: The Development Period
ISBN: 9781636512907 / Angielski / Twarda / 2024 / 326 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Marketing Theory: Philosophy of Science Foundations of Marketing
ISBN: 9781636512761 / Angielski / Twarda / 2024 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Marketing Management and Strategy
ISBN: 9781636512860 / Angielski / Miękka / 2024 / 448 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
440,23 |
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Channels of Distribution
ISBN: 9781636512792 / Angielski / Miękka / 2024 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
360,19 |
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