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Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

• Subscribe to, download, and listen to...

"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

"Corporate Conversations" is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

* the four types of corporate and business communications (human resources, business-related, legal, and informal)

* how to...