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The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the...

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the...