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wyszukanych pozycji: 12
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International Marketing in the Fast Changing World
ISBN: 9781785602337 / Angielski / Twarda / 2015 / 304 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light...
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge ...
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cena:
590,76 zł |
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Optimal Guidance and Its Applications in Missiles and Uavs
ISBN: 9783030473471 / Angielski / Twarda / 2020 / 214 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
576,96 zł |
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Doing Chinese Philosophy: A Focus on Philosophical Methodology
ISBN: 9789819998395 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
423,10 zł |
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Preference Heterogeneity and Industrial Location
ISBN: 9783836416504 / Angielski / Miękka / 2007 / 196 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. What attracts foreign investors to a Chinese province over another? Are there
heterogeneous prefernces in those location decisions? This book presents an empirical investigation on Japanese investors location choices in China and their heterogeneous preferences in those choices. Special attention is paid to the evolution of Japanese investors location choices with respect to Chinas recent reorientation of its economic development strategy from its eastern coastal region to its western interior area. This study timely informs policy makers on the evaluation of the effectiveness of policies... What attracts foreign investors to a Chinese province over another? Are there
heterogeneous prefernces in those location decisions? This book pres... |
cena:
406,17 zł |
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Optimal Guidance and Its Applications in Missiles and Uavs
ISBN: 9783030473501 / Angielski / Miękka / 2021 / 214 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
576,96 zł |
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Recent Developments in Harmonic Analysis and its Applications
ISBN: 9781470471408 / Angielski / Miękka / 2024 / 172 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
656,46 zł |
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International Marketing: Emerging Markets
ISBN: 9780857244475 / Angielski / Twarda / 2011 / 300 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from...
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of...
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cena:
530,59 zł |
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
ISBN: 9781781900161 / Angielski / Twarda / 2012 / 350 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This volume seeks to capture and synthesise the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
This volume seeks to capture and synthesise the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in i...
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cena:
585,29 zł |
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International Marketing in Fast Changing Environment
ISBN: 9781781908969 / Angielski / Twarda / 2013 / 350 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing...
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and...
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cena:
623,58 zł |
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Advances in High Temperature Ceramic Matrix Composites and Materials for Sustainable Development
ISBN: 9781119406433 / Angielski / Twarda / 2017 / 592 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Global population growth and tremendous economic development has brought us to the crossroads of long-term sustainability and risk of irreversible changes in the ecosystem. Energy efficient and ecofriendly technologies and systems are critically needed for further growth and sustainable development. While ceramic matrix composites were originally developed to overcome problems associated with the brittle nature of monolithic ceramics, today the composites can be tailored for customized purposes and offer energy efficient and ecofriendly applications, including aerospace, ground... Global population growth and tremendous economic development has brought us to the crossroads of long-term sustainability and risk of irreversible ... |
cena:
1186,83 zł |
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Entrepreneurship in International Marketing
ISBN: 9781784414481 / Angielski / Twarda / 2015 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new...
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the curr...
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cena:
508,70 zł |
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Measurement and Research Methods in International Marketing
ISBN: 9781780520940 / Angielski / Twarda / 2011 / 200 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in...
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the i...
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cena:
497,76 zł |
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