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Norman Gundrum, Jr. was just fifteen years old when he was arrested for the murder of his friend, Bobby Coup. Eighteen years later he tells his story through hometown writer Shane Hoffman. In his third book, Hoffman comes across a package of letters written between his grandmother and Mr. Gundrum and takes the chance of contacting Mr. Gundrum in hopes of telling the story behind the convicted murderer's eyes. As he visits and writes Mr. Gundrum in prison, he gets the untold side of the murder. In a life where Norman was severely bullied, molested, and ignored, he bares it all in this raw...

This unique book illustrates that in order to address the growing urgency of issues around environmental and resource limits, it is clear that we need to develop effective policies to promote durable changes in behaviour and transform how we view, and consume, goods and services. It suggests that in order to develop effective policies in this area, it is necessary to move beyond a narrow understanding of 'how individuals behave', and to incorporate a more nuanced approach that encompasses behavioural influences in different societies, contexts and settings.