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Despite the vast research on organizational ethics and organizational deviance, little is known about the perspective of Pakistan on it. Perceived organizational ethical values refer to employees beliefs concerning what practices are acceptable or appropriate in their organization. These perceptions are a significant factor in employee behavior, with normative influence often assumed to be the underlying mechanism. This thesis incorporates another theoretical lens, namely social exchange theory, and, in particular, negative reciprocity, to suggest that mistreatment at work - in the...

This research was conducted to understand the impact of various promotional tools on brand switching in telecommunication sector of Pakistan. There are five major players in the industry and an intensive competition is going on among these. Companies are offering more and more new products at competitive prices. The study explores different responses of the customers, generated as a result of advertising and sales promotion, to know their impact on brand switching.The study can provide an insight on how to build the strategies for multiple loyalty programs and thus will help different...