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Capitalizing on managerial levers in the area of management of marketing activities require knowledge about methodology and analytical techniques. Companies also can benchmark its own performance with other competitors to know more about their strengths and capabilities. There is severe scarcity of local corporate cases in the area of management and marketing performance. This would bear immense importance to the young learners to gather more vivid and real problems faced by todays marketer. These cases are combination of concepts along with the companies practical performance. This...

Socially responsible performance of business activity is getting more importance and interest now-a-days. This paper explores the existing status and the key areas of corporate social responsibility practice in Bangladeshi business enterprises. An extensive desk study has been conducted to gain a detailed view of the current status and the key areas of CSR practices in the enterprises of Bangladesh. This study also focuses on the problems those are facing by the organization in performing CSR. Based on the secondary data the paper argues that social responsibility is inevitable for the...