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American pop culture is no longer merely popular. It has penetrated to such deep-lying cultural and social structures that persons dream and fantasize in pop cultural terms. It is the new reality which increasingly measures all else in the social world. The present volume consists of original essays written expressly for the 2005 Conference of the American Pop Culture Association. They fall under three headings of the Association's lead: History of Pop Culture contains papers of a distinct historical dimension pointing out that although pop culture may become an autonomous force, it...

First published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.