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Du point de vue des relations publiques, il convient de mettre en oeuvre des pratiques de responsabilité sociale environnementale axées sur l'acceptation et la participation des parties prenantes, qui correspondent réellement à la philosophie et à l'identité de l'entreprise, et qui sont éthiques. Ainsi, la valeur que l'institution attache à la préservation et à la continuité de ses ressources environnementales sera sincèrement transmise, et en fournissant une image et une réputation d'entreprise dans ce sens, elle sera acceptée par les publics cibles.L'objectif principal du...

From a public relations perspective; Environmental social responsibility practices that focus on stakeholder acceptance and participation, that really overlap with the corporate philosophy and corporate identity, and that are ethical, should be implemented. Thus, the value that the institution attaches to the preservation and continuity of its environmental resources will be sincerely conveyed, and by providing a corporate image and reputation in this direction, it will be accepted by the target audiences.The main purpose of the work; The aim is to reveal how the environmentally friendly...

Bibliometric analysis studies also enable the identification of trends and developments in the relevant scientific field, the detection of problems or deficiencies, and the proposal of corrections or recommendations based on new information and findings revealed by the research. For this reason, bibliometric analysis is a widely used method for finding, evaluating, and analyzing research topics. In this context, the aim of the study is to provide a systematic summary of existing studies on digital media using bibliometric analysis and to identify trends related to the concept.