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Sidney Frank lived the American wet dream lubricated by breakfast martinis and Jagerbombs. When he sold Greg Goose Vodka to Bacardi for $2.5 billion, he created his own private wonderland and gave me a golden ticket VIP pass to the martini circus. Despite dark personal demons, family dysfunction and profound character flaws, Sidney emerged as a true anti-hero and unlikely icon.

Sidney Frank lived the American wet dream lubricated by breakfast martinis and Jagerbombs. He had a team of professional golfers play every morning for his amusement. The rest of the day he would lounge in bed smoking cigars while running a liquor empire. At night he would wear fluorescent pink suits and make spectacular entrances with his entourage of boozy Jagerette models. Sidney was constantly monitored by a team of doctors, nurses, attorneys and handlers. He had federal agents and mobsters on payroll. He could create a dream opportunity or destroy a promising career with the flick of an...